"It was a lot harder than I imagined, but it is truly the most rewarding feeling to not only counsel clients and help them live happier, healthier lives, but also mentor other dietitians in my area of practice to pursue their dreams."
Lisa Moskovitz
For as long as she can remember, Lisa Moskovitz, RD, CDN, was interested in food, cooking, fitness and weight-related issues. As a child, Moskovitz was very active, but as soon as she stopped playing competitive soccer in high school, she recalls gaining excess weight.
"It was around the time when my appearance seemed to matter more than ever to me," Moskovitz says. "At first, I started researching all the ways I could eat healthier and lose weight. What started as probably not the healthiest relationship with food and weight turned into a passion to help others find themselves and appreciate their bodies."
After several years as an employee and in the nutrition and dietetics profession, Moskovitz realized she didn't thrive under someone else's management — she knew private practice was her calling. In 2013, Moskovitz started her own practice and never looked back. "It was a lot harder than I imagined, but it is truly the most rewarding feeling to not only counsel clients and help them live happier, healthier lives, but also mentor other dietitians in my area of practice to pursue their dreams," she says.
As founding dietitian and CEO of The NY Nutrition Group in New York City, Moskovitz has several roles: counseling clients who want to lose weight and build muscle as well as those with eating disorders, digestion issues, infertility, women's health issues or hormonal imbalance; providing meal planning, nutrition coaching and medical nutrition therapy; building a successful business; and mentoring other like-minded registered dietitian nutritionists who are interested in opening a private practice.
"The rewards are endless," Moskovitz says. "From clients telling me how much I helped them — or, even better, changed their lives — to the dietitians I work with and see learn and grow within my practice. Just to help people in general is a never-ending reward."
In 2018, after having gone through a tough time with fertility, Moskovitz welcomed twin boys. "To date, nothing has changed my perspective about nutrition and weight more," she says. "I've never had more respect and appreciation for my body and what sound nutrition can do."
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